Astra OS is Autonomous Organization as a Service. Instead of a CRM where humans do the work, Astra OS gives you an AI organization — a CEO that plans the week, a CMO that ships campaigns, Sales that qualifies leads, Success that retains customers, Ops that watches infra, Finance that closes books, and an Optimizer that improves the whole org weekly. Every decision is hash-chained for audit; every output is judged by a 3-LLM ensemble.

How is Astra OS different from a CRM with AI features?

A traditional CRM stores data and waits for humans to act on it. Astra OS is the opposite — autonomous role-agents act on the data, decide what to do, and produce outputs (campaigns, qualified leads, retention plays, financial reports). The CRM surfaces (leads, deals, pipeline) are outputs the org produces, not work humans do.

How much does Astra OS cost?

Astra OS starts at $299/month for the Starter org (4 role-agents). Business at $599/month adds full 7-agent org plus 21 specialists. Scale at $1499/month adds dedicated Claude Max headroom. Enterprise is custom.

ASTRA

ASTRA SPACE AI · AUTONOMOUS ORGANIZATION AS A SERVICE

Hire an AI
organization,
not a CRM.

CEO · CMO · Sales · Success · Ops · Finance · Optimizer plus 21 specialists run your demand-gen, pipeline, retention and books — every decision hash-chained for audit, every output judged by a 3-LLM ensemble, every week your champions evolve via auto-promoted A/B.

✓ 7 role-agents ✓ 21 specialists ✓ 20+ MCP servers ✓ Hash-chained audit ✓ SOC 2 in flight

WhatsApp Niyati

7 role-agents • 21 specialists • 20+ MCP servers • 5 vertical packs • from $299/mo

LIVE NOW the org is running

—

agents on duty

—

decisions / 24h

—

tasks completed

—

in flight

—

MCP servers

Your sales team is drowning.

And you know it.

40-60 hrs

wasted every month on manual follow-ups, data entry, and chasing leads who ghost you.

67%

of leads go cold because nobody followed up within the first hour. Your team can't keep up.

₹1.5-2.5L

spent per month on sales executives who still miss follow-ups, forget leads, and take holidays.

"Jo automate nahi karte, woh scale nahi kar paate." — This is the truth every founder learns too late.

Enter Niyati.

She doesn't just help. She takes over your entire sales operation.

Niyati

Senior AI Growth Engineer • Astra Space, Bhopal

India's first fully autonomous business development agent. Warm, sharp, confident — like an IIM-educated consultant who genuinely cares about your growth. She speaks Hindi, English, Hinglish, Tamil, Bengali, Marathi, Telugu, and Kannada. She remembers every conversation across WhatsApp, Voice, Email, and Portal. She qualifies leads, books demos, handles objections, collects payments, and sends you daily reports — all without human intervention. She never takes a day off.

24/7 Available 8 Languages Closes Deals Autonomously Cross-Channel Memory India's First AI BDE

📞

Makes Phone Calls

Calls leads in their language. 5 personality styles. Real voice, real conversations.

💬

WhatsApp Autopilot

5 automated sequences. Multi-day drip campaigns. 24h compliance. She never misses a follow-up.

🎯

Qualifies via BANT

Budget, Authority, Need, Timeline. 7-dimension scoring. She knows who's ready to buy.

💰

Closes & Collects

Generates Razorpay payment links mid-conversation. Handles objections. Closes deals.

Live Conversation

Niyati • Astra Space

online

She handles objections like a pro.

Real objections. Real responses. No scripts, no cringe.

"Too expensive"

"One sales executive costs ₹30-50K/month. CRM Astra does 5x their work at ₹7,999. ROI first month guaranteed."

"Not interested"

"Koi baat nahi! But tell me — what IS the single biggest pain in your business right now? Maybe I can help differently."

"Send on WhatsApp"

"Absolutely! But ek 10-min demo mein main exactly dikha sakti hoon what works for YOUR business. Kal convenient hai?"

"Will think about it"

"Of course! Ek cheez — what specific question would help you decide? Let me answer that right now."

"Already have tools"

"Most of our clients had existing tools. We integrate with them and actually make them useful. What are you currently using?"

"Small team"

"That IS our sweet spot! Small teams get 10x leverage from automation. You focus strategy, AI handles execution."

Her Mission Control: CRM Astra OS

Seven role-agents and 21 specialists run your demand-gen, pipeline, retention and books. 25+ MCP servers wired in. Every decision hash-chained, every output judged.

astra-os — mission control

🧠

Orchestrator — The Brain

Routes every message across 4 channels to Niyati with full context. Pre-loads cross-channel memory before every response. Detects owner vs lead, pauses AI on human takeover, auto-resumes after 4 hours. Identity resolution prevents duplicate leads across WhatsApp, Voice, Email, and Portal.

📊

10-Stage Pipeline

NEW_LEAD → CONTACTED → QUALIFIED → DEMO_SCHEDULED → NEGOTIATION → CLOSING → WON. Auto-NURTURE on silence. BANT scoring at every stage. Every transition is autonomous.

💬

WhatsApp Engine

5 automated sequences: New Lead Activation, Post-Demo, Payment Collection, Campaign Retry, Re-engagement. Each runs multi-day multi-channel campaigns automatically.

📞

Voice Runtime

Vobiz SIP Trunking + OpenAI Realtime API. Real-time voice conversations in Hindi/English. Auto-hangup, transcript saving, post-call analysis. Inbound + outbound calls.

💰

Payment Runtime

Razorpay payment links generated mid-conversation. Webhook auto-detects payment, updates deal to WON, notifies owner, sends thank-you to lead. Fully automated revenue collection.

Your Astra Org — 7 Roles, 25+ MCPs.

Seven role-agents and 21 specialists run your demand-gen, pipeline, retention and books — coordinated by an event bus, audited on a hash chain, and judged by a 3-LLM ensemble.

🧠

CEO Agent

strategy.cycle · founder.alert · deal.won

Sets weekly OKRs, delegates to CMO/Sales/Ops, escalates only when human approval is required. Plans the 5-year IPO arc with Strategic Finance.

📢

CMO Agent

cron.cmo_weekly · sensor.cac_spike · content.draft_pending_review

Owns 28 marketing motions across SEO, brand, content, paid, lifecycle. Ships drafts to founder for approval, then publishes. Tracks attribution with Plausible + PostHog.

💬

Sales Agent (Niyati)

message.inbound · lead.qualified · demo.requested

Customer-facing across WhatsApp, voice, email, chat. Qualifies via BANT, books demos, sends payment links, never breaks stage integrity (no fabricated leads, ever).

👪

Success Agent

customer.onboarded · sensor.churn_risk · nps.low

Onboards new tenants, watches usage signals, fires save-plays at the first hint of churn. Owns expansion conversations and renewal pipeline.

🛠️

Ops Agent (+ SRE/Sec/Data)

infra.alert · container.unhealthy · sensor.error_rate_spike

Watches infra, queues, deploys. Three specialists (SRE, Security, Data) handle on-call, audit, and analytics so the founder doesn't have to.

💰

Finance Agent

payment.captured · sensor.runway_thinned · invoice.due

Closes books weekly via Razorpay/Stripe, tracks runway, drafts investor updates monthly with Strategic Finance specialist.

⚡

Optimizer + CTO

judge_score_degradation · cost_anomaly · sensor.dispatch_error_rate_high

Weekly champion/challenger A/B with auto-promotion. CTO catches bugs from decision_log + agent_cost_log before the founder reports them.

+ 21 specialists on call: SDR · AE · Solutions Eng · CSM · Expansion · Attribution · Brand · Content · SEO · Strategic Finance · Runway · FinOps · SRE · Security · Data · Competitive Intel · Investor Comms · Legal · Procurement · Compliance · QA

The math doesn't lie.

$299/mo

Starter Org · or ₹7,999

$8K+/mo

cost of one US SDR + tools

7×

more work than a human rep

Week 1

when teams feel the difference

🇺🇸 US Marketing Agency

Replaces $8-12K/mo SDR + Apollo + HubSpot Pro stack with one Business Org at $599. CMO + Sales + Optimizer running 24/7.

🇬🇧 UK B2B SaaS (Seed-Series A)

Skip first hires (CMO + ops manager + customer success rep). Get all three roles for $599/mo with hash-chained audit your investors will love.

🌐 Solo founder / 2-person team

Starter Org $299: founder builds product, CEO/CMO/Sales agents handle every lead, every campaign, every weekly review. Daily Telegram approval queue.

🇮🇳 Indian SMB & agency

₹7,999 Starter or ₹14,999 Business — Niyati handles WhatsApp/voice/email in 8 Indian languages. Razorpay-native checkout + GST invoicing.

🏠 Real Estate

1 extra property sale = ₹2-10L commission. CRM costs ₹7,999. That's 25-125x ROI.

🎓 EdTech

1 enrollment pays for 3 months of CRM. Auto-nurture converts 40% more inquiries.

🛍️ D2C / E-commerce

WhatsApp cart recovery + repeat purchase campaigns. 80% open rate vs email's 20%.

💼 B2B SaaS

AI nurture keeps leads warm during long sales cycles. One extra deal per quarter = massive ROI.

⚖️ Professional Services

CAs, lawyers, doctors — automated appointment booking + reminders. 60% fewer no-shows.

🏥 Healthcare

Patient follow-ups, appointment reminders, health tips. 40% better patient retention.

🏭 Manufacturing

Dealer/distributor management, order follow-ups, payment collection — all automated.

We checked every competitor. Nobody else does this.

Others are CRM tools. Astra is the operating system. Niyati is the proof.

Capability	Salesforce	HubSpot	Zoho	11x.ai	Astra
AI orchestration	Partial	No	No	No	✓
Autonomous voice calls	No	No	No	Yes	✓
WhatsApp with compliance	Via addon	No	Partial	No	✓
Payment links in conversation	No	No	No	No	✓
Autonomous deal closing	No	No	No	No	✓
Full CRM pipeline (10 stages)	Generic	Generic	Generic	No	✓
Hindi/Hinglish AI persona	No	No	No	No	✓
All in ONE native platform	No	No	No	No	✓

Less than your cheapest employee.

One auto-rickshaw ride per day. That's what it costs to run your entire sales operation.

Starter Org

$299/mo

For solo founders & bootstrapped agencies

4 role-agents (CEO, CMO, Sales, Ops)
10 specialists on-call
10+ MCP servers (CRM, WhatsApp, Email, Cal.com)
Niyati customer-comms sub-agent
Hash-chained decision audit
Weekly champion/challenger A/B
Up to 250 leads/mo
Razorpay or Stripe checkout
Founder-grade Telegram approvals

14-day pilot · cancel anytime

Why businesses choose Astra

🔒

Enterprise Security

End-to-end encryption. Your data stays yours. HMAC-verified webhooks. Session-hardened auth.

💰

30-Day Money-Back

If Niyati doesn't deliver value in 30 days, full refund. No questions asked.

🇮🇳

Built for India

Hindi + Hinglish + 8 languages. WhatsApp-first. Razorpay payments. Made in Bhopal.

Don't take our word for it.

Ask Niyati yourself. She IS the demo.

WhatsApp Niyati Now Call Niyati

✓ 16 AI Tools ✓ WhatsApp Automation ✓ Voice AI Calls ✓ 10-Stage Pipeline ✓ Razorpay Payments ✓ Google Calendar ✓ Owner Intelligence ✓ 8 Languages

Hire an AIorganization, not a CRM.